RUSSELLVILLE ARKANSAS BUSINESS ADVERTISING
RUSSELLVILLE ADVERTISING OPTIONS
RUSSELLVILLE ARKANSAS GOOGLE ADVERTISING
If you want to jump to the TOP of Google TOMORROW this is the way to go. Wtih Google Adwords you create text ads that are displayed at the top of the search engines.
When someone of interest in your service clicks on your ads you pay the COST-PER-CLICK. The CPC ranges depending on how competitive your industry is. Most keywords phrases in Russellville are relatively cheap on a national average.
The good thing is you can set a simple budget and cap how much you spend each month. If you would like some help setting a campaign give us a call or fill out the form below.
RUSSELLVILLE ARKANSAS FACEBOOK ADVERTISING
Facebook Advertising is a very popular option these days but it really is not always the best fit. Facebook is a social network so it needs to have a social element.
Facebook works off of a CPC (cost-per-click) as well as a CPM (cost per impression) system. Facebook is great for creating an audience and promotional advertising. A lot of business owners will boost FB post but this is very different from dialing in a pixel campaign where you can find people with similar interest to those who clicked on your ad.
Facebook is cost effective and a great local option but it is best complemented with a website for search engine inquiries.
RUSSELLVILLE ARKANSAS NEWSPAPER ADVERTISING
We still have The Courier and this is actually a pretty cheap option that his a loyal following.
Just remember it needs to stand our and geared towards obtaining new costumers. It’s okay to break-even on a campaign to acquire a long-term customer. Seems simple but often overlooked when business owners are thinking about marketing budgets.
You can contact them here for their ad rates The Courier News
NOTE: We do all the ad copy for our advertising clients.
RUSSELLVILLE ARKANSAS RADIO ADVERTISING
Radio Advertising is often considered a dated method of advertising but we have actually been able to gain a strong ROI with most radio campaigns.
Like the Courier KARV and it’s affiliate stations have a loyal following and you can contact them here for rate RUSSELLVILLE RADIO ADVERTISING
Just remember to create a strong call to action that is easy to remember. They have a good team at KARV that can help you with this. Only other advice would be to change your ad once a month. Listeners tend to block out ads they have heard a hundred times but the effect is still strong when they remember you at a later date.
RUSSELLVILLE ARKANSAS SEARCH ENGINE OPTIMZATION
Unlike the other options listed, SEO is a VERY cost effective option. Essentially there are many ways to get your website to rank for specific keywords like “russellville roofing company” or whatever industry you are in.
It might cost a little more in the beginning to get ranked and a little along the way to stay ranked but this (in my opinion) is the best option to stay away from expensive CPC campaigns.
A good test (if you already have a website)…go to Google and type in whatever keywords you would if you were a customer trying to find you as a service provider (like the example above). If you are nowhere to be found, give us a call.
RUSSELLVILLE ARKANSAS DIRECT MAIL ADVERTISING
Old School direct mail advertising is still one of the most effective ways to get new business BUT it can be costly if you don’t have a list of addresses.
In total there are roughly 11,000 residential and 1,800 business physical addresses in Russellville alone (not surrounding areas).
Rule of thumb, this form of marketing the breeding of Junk Mail. DO NOT send low value offers.
$5 OFF is not getting customers off the couch.
Make it a big discount, make it an event, make sure it’s not JUNK!
RUSSELLVILLE ARKANSAS LOCAL TV COMMERCIAL ADVERTISING
TV advertising is way less expensive than most business owners think. Often people overspend on having commercials made OR they spend no money and production and we’ve all seen how those can often turn out.
We can help you produce an premium production commercial on a friendly budget and you can be as involved as you like or let us handle the entire project at no extra cost.
Contact the reps over at SUDDENLINK MEDIA for a local rate kit.
Let’s Work Together
Drop us a line with any questions or to schedule a chat.