RUSSELLVILLE FACEBOOK ADVERTISING

 

How to create a local Facebook ad campaign for all you local Russellville Arkansas owners.

STEP #1 – Set-Up Facebook Advertising Account

To advertise on Facebook you need a Business Manager account that manages a Facebook Page.

 

  1. Go to the Business Manager Settings
  2. Go to the People and Assets tab, select “Pages”
  3. Select “New Page”
  4. Select “Create a New Page”
To add an advertising account to your Business Manager:
  1. Open the Business Manager Settings
  2. Under the People and Assets tab, select “Ad Accounts”
  3. On the right side of the page, select “Add New Ad Accounts”
  4. Choose “Create a New Ad Account”

STEP #2 – How to use Facebook Ads Manager

You can have two options inside to work with Facebook Ads Manager and Power Editor.

Inside Facebook Ads Manager

– Set-Up Ad campaigns
– Manage your Facebook Ad budget
– Create Facebook Audiences to target
– Track your Facebook Ad campaigns
– A/B split test and optimize your Facebook ad campaigns

STEP #3 – Different Types of Facebook ADVERTISING

1. LINK CLICK ADS

 

Promote your website and send visitors to your offer or blog. These ads work very well for creating engagement, just remember respond to post comments when needed

– Image size: 1,200 x 628 pixels

– Ad copy text: 90 characters

– Headline: 25 characters

– Link Text: 30 characters

PLACEMENT OPTIONS: Right Column, Desktop Newsfeed, Mobile Newsfeed, Instagram, Audience Network

 

2. VIDEO ADS

 

Pretty much the same as LINK CLICK ADS but they rotate as a video instead of a still image.

– Ad copy text: 90 characters

– Aspect ratios supported: 16:9 to 9:16

– File size: up to 4 GB max

– Highest-performing videos are 15-30 seconds

PLACEMENT OPTIONS: Desktop and Mobile Newsfeed, Audience Network, Instagram

 

3. BOOSTED PAGE POST ADS

 

Probably the most popular form of local advertising that I see in Russellville because it is made very accessible by Facebook.

– Image size: 1,200 x 628 pixels

– Ad copy text: unlimited

– Headline: 25 characters

– Link Text: 30 characters

PLACEMENT OPTIONS: Desktop and Mobile Newsfeed, Audience Network, Instagram

 

4. CAROUSEL ADS

 

The carousel ad allows you to show up to 10 images in a rotating ad. Great for showing multiple physical products.

– Image size: 1080 x 1080 or 600 x 600 pixels

– Ad copy text: 90 characters

– Headline: 25 characters

– Link Text: 30 characters

 

PLACEMENT OPTIONS: Desktop and Mobile Newsfeed, Audience Network, Instagram

 

5. Dynamic Product Ads

 

These ads re-target users based on past actions on your website or application with a timed ad display.

– Image size: 1,200 x 628 pixels or 600 x 600 pixel

– Ad text: 90 character

– Headline Text: 25 characters

– Link Text: 30 characters

PLACEMENT OPTIONS: Desktop and Mobile Newsfeed, Audience Network, Instagram, Right Column

 

 

6. FACEBOOK LEADS ADS

 

If you are looking to build a list of customers or subscribers this is the way to go. The goal is to create a compelling offer in order to a long term relationship.

– Recommended image size: 1,200 x 628 pixels

– Ad copy text: 90 characters

– Headline Text: 25 characters

– Link Text: 30 character

PLACEMENT OPTIONS: Desktop and Mobile Newsfeed, Audience Network, Instagram, Right Column

 

 

7. FACEBOOK CANVAS ADS

 

Canvas ads lets users connect with your content on Facebook Mobile Platform.

– Image size: 1,200 x 628 pixels

– Ad text: 90 characters

– Headline Text: 45 characters

PLACEMENT OPTIONS: Mobile Newsfeed

 

8. FACEBOOK COLLECTION ADS

 

Facebook Collection Ads let you display multiple products you sell on your website.

– Image Size: 1,200 x 628 pixels recommended

– Image Ratio: 1.9:1

– Your image may not include more than 20% text.

– Headline Text: 25 characters

PLACEMENT OPTIONS: MOBILE NEWSFEED

 

 9. PAGE LIKE ADS

 

Page Like Ads are the go-to ads for increasing your page Likes. They can be displayed on all placements and include a visible call to action for users to immediately Like your page.

When advertising for Likes, remember that it’s not about getting the cheapest Likes, it’s about picking the right audience that’s interested in your page!

PLACEMENT OPTIONS: Mobile and Desktop Newsfeed, Right Column

 

10. PAGE POST PHOTO ADS

 

Engage your fans with this type of photo post.

Be sure to choose the right image in order to attract the right audience.

Be sure to add links in the description of the post.

PLACEMENT OPTIONS: Mobile and Desktop Newsfeed, Right Column

 

 11. PAGE POST VIDEO ADS

 

Video Advertising drives high audience engagement. It builds a strong connection, and even smaller companies can make simple videos to entertain and connect with their audience.

With the ability to re-target subsets of visitors based on how much of your video they watched, this ad type is perfect for creating stellar custom audiences to re-target with other ad types!

Specs:
– Ad copy text: 90 characters
– Aspect Ratios Supported: 16:9 (full landscape) to 9:16 (full portrait)
– File size: up to 4 GB max
–  Video can be as long as 120 min, but most top-performing videos are 15-30 seconds
– Audio: Stereo AAC audio compression, 128kbps + preferred

 

12. INSTAGRAM MOBILE APP ADS

 

Last but not least (not at all!), you can also advertise your mobile app on Instagram. This makes perfect sense as Instagram users are using the app on mobile, meaning that they might be more interested in downloading additional mobile apps.

You can select both photo and video ads for your Instagram Mobile App Ads.

Specs:

– Image ratio: 1:1

– Image size: 1080 x 1080 pixels

– Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)

– Maximum resolution: 1936 x 1936 pixels

– Caption: Text only, 125 characters recommended

PLACEMENT OPTIONS: INSTAGRAM

13.  Facebook Event Ads

 

Facebook Events are a great way for event organizers to attract more visitors. If you want to boost the reach of your event, use this ad unit with the right targeting options.

According to the size and relevance of the event you’re promoting, you may want to limit the geographical reach of the ad to people living in the same city or region as the event.

Specs:

– Recommended image size: 1920×1080 pixels

– Image ratio: 1.9:1

– Ad copy text: Up to 90 characters

– Headline: 25 characters

– Link Text: 30 characters

14. FACEBOOK OFFER CLAIMS

 

This ad type is perfect for brick-&-mortar store owners who want to attract more people to their stores.

Once your offer ad is live, any user who clicks on your ad and redeems the offer will receive an email containing the details and terms of use.

Specs:

– Recommended image size: 1,200 x 628 pixels

– Image ratio: 1.9:1

– Offer title: Up to 25 characters

– Ad copy text: Up to 90 characters

In order for you to be able to create an offer, your Facebook Page needs to have at least 50 Likes.

PLACEMENT OPTIONS: MOBILE AND DESKTOP NEWSFEED, RIGHT COLUMN

 

15. FACEBOOK LOCAL AWARENESS ADS

 

Desktop Newsfeed Mobile Newsfeed

Another way to draw people’s attention to your store is by using the Local Awareness Ads. This ad type works best with Facebook’s location-based targeting, helping you to reach people who are currently near your store.

You can include different call to actions like “Call Now” and “Send Message” to allow people to contact you more easily.

Specs:

– Recommended image size: 1,200 x 628 pixels

– Image ratio: 1.9:1

– Text: 90 characters

– Headline: 25 characters

– News Feed description: 30 characters

 

STEP #4 – AD CREATIVES

The Ad Creatives (images) are often considered the most important factor in your ads success. Your CPC (cost-per-click) and your CPA (cost-per-acquisition) can be as much as 100% higher with the right image. Make sure you take the time to produce a strong creative for your ad.

Facebook allows you to test up to 6 images for performance at the same time….allowing you to spit test and eliminate the under performing creatives.

Now that Facebook has partnered with Shutterstock you can have access to millions of images for free. 

1. KEEP YOUR ADS EYE CATCHING AND COLORFUL

2. Always put your main value proposition in your ad image so visitors will read it immediately.

 

STEP #5 – AD Copy

Your ad copy is the second most important part of your Facebook ads, right after the ad image. The ad copy should peek immediate interest and inspire the reader to take the action step you create.

It’s a good idea to have several different headlines and descriptions ready before you start creating your ad. This will make it easier for you to find something you like instead of making it up on the spot.

As you can see, you have some more options available when dealing with News Feed and Mobile Ads, compared to the classic Right Column Ads. First of all, you can pick a “Call to Action” button among those offered by Facebook. These buttons have proven to be really effective to increase the click through rate. If they fit your product, we strongly advise you to use them.

Remember, keep your ad copy short and extremely clear. Here, the goal isn’t selling. It’s about convincing users to click on the ad to discover more. Try to be catchy and clearly explain to users why they should click. Offering discounts and freebies usually help. However, be careful not to attract too many cheap clicks that won’t convert.

 

RUSSELLVILLE BUSINESS OWNERS NEEDING HELP WITH FACEBOOK PLEASE CONTACT US THROUGH THE FORM BELOW OR CALL TODAY